# Roger Stone — "Hate is a stronger motivator than love" > [!quote] "Hate is a stronger motivator than love." > — Roger Stone, *Get Me Roger Stone* (Netflix), 2017 ## Context [[Roger Stone]] delivered this to camera in the 2017 Netflix documentary *Get Me Roger Stone*, a portrait built largely from his own on-the-record reflections on a career in political dark arts. It sits alongside the film's other Stone aphorisms as a candid statement of the psychology underneath his methods. ## Why this matters This is the affective axiom beneath [[Roger Stone]]'s entire toolkit — and, by extension, a clean articulation of a premise that drives much of modern negative-partisanship politics. If hatred mobilizes more reliably than affection, then the rational campaign strategy is to manufacture and direct enmity rather than build consensus. It is the [[Political Psychology]] companion to his "attack, attack, attack" tactics and his "divide and get 51 percent" theory of victory, and it helps explain why grievance-driven campaigning works. A concise receipt for the deliberate weaponization of hatred as electoral method. ## Verification - **Source:** *Get Me Roger Stone* (Netflix, 2017); collected on [Wikiquote](https://en.wikiquote.org/wiki/Roger_Stone) and [IMDb](https://www.imdb.com/title/tt6714534/quotes/). - **Status:** Verbatim, on camera, undisputed. ## Related quotes - [[Roger Stone - politics is about dividing people]] — the strategic corollary. - [[Roger Stone - admit nothing deny everything]] — the tactics this psychology justifies.