# Donald Trump — "My official Donald Trump Digital Trading Card collection is here!" > [!quote] "My official Donald Trump Digital Trading Card collection is here! These limited edition cards feature amazing ART of my Life & Career!" > — Donald Trump, Truth Social, December 15, 2022 > > *Posted the day after teasing a "MAJOR ANNOUNCEMENT." The cards sold for $99 each.* ## Context On December 14, 2022, Trump teased a "MAJOR ANNOUNCEMENT" — language that, weeks after launching his 2024 campaign, invited readers to expect a significant political development. The next day, December 15, the announcement turned out to be a line of NFT digital trading cards depicting him as a superhero, astronaut, cowboy, and similar, priced at $99 each. There were 45 cards (a nod to his being the 45th president), sold via a sweepstakes structure offering buyers chances at prizes including a meal with Trump. The cards were issued through [[NFT INT LLC]], a licensing entity. ## Why this matters **1. The post is the entire product launch.** Unlike a tweet that comments on the world, this post *was* a commercial release — the announcement, the catalog, and the storefront link in one Truth Social post. It is a clean example of the account-as-cash-register pattern. **2. "MAJOR ANNOUNCEMENT" → merch is a recurring bait structure.** The gap between the political framing of the tease and the commercial reality of the payload is the move itself, drawing engagement (and mockery, including from allies) that amplified reach. **3. It is an early node in the Trump crypto pipeline.** The 2022 NFT drop prefigures the far larger 2024–2025 crypto ventures (memecoins, World Liberty Financial). See [[Crypto-Political Machine]]. ## Verification - **Wording**: "My official Donald Trump Digital Trading Card collection is here!" reproduced across Global News, The Week, Daily Beast, AP. - **Price / count**: $99 per card, 45 cards, sweepstakes structure — consistent across outlets. - **Issuer**: [[NFT INT LLC]] licensing arrangement. ## See also - [[Donald Trump - 2022-12-15 - NFT trading cards]] — paired Social Post entry - [[NFT INT LLC]] — the issuing entity - [[Crypto-Political Machine]] — the larger pattern this drop sits inside