# Scott Galloway American marketing professor at NYU Stern, serial entrepreneur, author, and podcaster (*Prof G*, *Pivot* with Kara Swisher) known for blunt, data-heavy commentary on [[Big Tech]], markets, and inequality. A frequent and quotable critic of platform-company power, Galloway built a large media following whose audience skews toward the advertiser-prized 25–54 demographic — a reach that became the engine of his 2026 "Resist and Unsubscribe" economic-boycott campaign. In February 2026 Galloway launched **resistandunsubscribe.com**, urging consumers to cancel subscriptions to Big Tech firms and to companies enabling [[ICE]] as a form of economic resistance to the Trump administration. His thesis — laid out in *[[The Algebra of Resistance]]* — is that platform companies are uniquely vulnerable at the margin: their valuations rest on subscriber-growth and high revenue multiples, so even small subscriber losses translate into outsized market-cap destruction. ## See also - *[[The Algebra of Resistance]]* — his Feb 2026 data write-up of the campaign - [[Big Tech]] - [[Resistance Hub]]