# Leo B. Bozell **Leo Brent Bozell** (1886–1946) was an Omaha advertising executive who, with Morris Jacobs, co-founded the agency **[[Bozell & Jacobs]]** in 1921 — the commercial foundation of the [[Bozell Family]] name. A World War I veteran and former newspaperman, he built what grew into one of the largest ad agencies in the world. His son was the conservative writer [[L. Brent Bozell Jr.]] The family's later move from commercial advertising into conservative politics and media began in the next generation. > Status: **stub** — expand the agency's early history and the apolitical-commercial-to-political-media pivot across generations.