# Josh Gerben Trademark attorney who first publicized, in February 2026, that [[DTTM Operations]] had filed to trademark the Palm Beach airport's new name. He has since been the press's go-to outside analyst on the [[Trump Airport Licensing Deal]]. He has no role in the deal. His central point is about structure. In an ordinary honorary naming, the licensee is the only party that can use the mark. Here the family kept the marks and made the county a **non-exclusive** licensee. And where a normal license sets quality standards, this one specifies which retailers the county must buy from. > [!note] Stub > Minimum-viable page created for the airport deal.