# Jeffrey Coors **Jeffrey Holland "Jeff" Coors** (b. 1945) is the son of [[Joseph Coors]] and [[Holly Coors]], brother of [[Peter Coors]], and a longtime leader of the [[Adolph Coors Foundation]] — the family's primary philanthropic vehicle. He developed **Coors Light** and served as president of the Adolph Coors Company, while also running ACX Technologies (packaging and ceramics) alongside his brother Joe Jr. ## Background - Born 1945; one of five sons of [[Joseph Coors]] and [[Holly Coors]] - Developer of Coors Light beer - Named president of Adolph Coors Company - Ran ACX Technologies (corrugated boxes, ceramic components) with brother Joe - Co-recipient (with [[Peter Coors]]) of the 2024 **Simon-DeVos Prize for Philanthropic Leadership** - Co-leader of the Adolph Coors Foundation for nearly 50 years ## Why he matters for the KB Jeffrey is the quieter operational counterpart to his brother [[Peter Coors]]'s public profile — the one who ran the non-brewing businesses and co-directed the family foundation. His Heritage governance involvement and foundation co-leadership make him a supporting node in the [[Coors Family]] dynasty page's philanthropic infrastructure.