# Forrest Mars Jr. **Forrest Edward Mars Jr.** (1931–2016) was the elder son of [[Forrest Mars Sr.]] and co-president of [[Mars Inc.]] alongside his brother [[John Mars]] from 1975 to 1999. He held approximately one-third of Mars Inc. and was worth an estimated $23 billion at the time of his death. ## Background - Born 1931 - Co-ran Mars Inc. with [[John Mars]] after their father stepped back from operations (1969–1973) - Officially co-president 1975–1999 - Died July 26, 2016 - His four daughters — [[Victoria Mars]], [[Pamela Mars-Wright]], [[Valerie Mars]], and [[Marijke Mars]] — inherited his one-third stake and now represent a major Gen-3 bloc on the Mars board ## Why he matters for the KB Forrest Jr. is the bridge between the founding generation and the Gen-3 Mars heirs who now govern the company through board seats. His one-third stake, divided among four daughters, is the most fragmented branch of [[Mars Family]] ownership — creating a distinct governance dynamic from [[John Mars]]'s and [[Jacqueline Mars]]'s more concentrated holdings.