# Carl Jung Swiss psychiatrist and founder of analytical psychology. Broke with Freud over the nature of the unconscious, proposing a *collective* unconscious structured by Archetypes — inherited symbolic patterns (the Hero, the Shadow, the Great Mother) recurring across cultures and myths. His vocabulary (introvert/extravert, complex, persona, synchronicity) saturates modern culture, and his archetype framework is a standing toolkit for propaganda and myth-making analysis.