# Brad Parscale Brad Parscale is a digital strategist who served as [[Donald Trump]]'s 2020 campaign manager after running the digital operations for Trump's 2016 victory. His approach drew heavily on [[Microtargeting]] techniques and massive Facebook advertising spending, building on methods pioneered by firms like [[Cambridge Analytica]]. Parscale was demoted from campaign manager in July 2020 amid polling concerns and controversy over lavish personal spending of campaign funds. He had worked closely with [[Steve Bannon]] during the 2016 cycle. His rise and fall illustrate both the power of data-driven digital campaigning in modern [[Republican Party]] politics and the volatile internal dynamics of Trump's political operation.