# Targeted Victory A Republican digital-campaign and public-affairs powerhouse founded in 2009 by Zac Moffatt and Michael Beach, included in the lobbying layer as a major node of the GOP influence-and-persuasion industry rather than a traditional registered-lobbying shop. Targeted Victory built much of the modern Republican digital fundraising and advertising apparatus and has run paid persuasion and public-affairs campaigns adjacent to the firms that lobby the [[Second Trump Administration]] directly. *Status: stub — expand with founders' profiles, the 2022 Facebook/anti-TikTok astroturf episode, and the firm's role in GOP digital fundraising infrastructure.* ## See also [[Lobbying Hub]] · [[Lobbying]] · [[Republican Party]]