# Donald Trump — Truth Social, December 15, 2022 — NFT trading cards The Truth Social post in which **Trump launched a line of $99 NFT digital trading cards** of himself, one day after teasing a "MAJOR ANNOUNCEMENT." Posted December 15, 2022; not deleted. The post functioned as a product release — announcement, catalog, and storefront in one. This file captures the post as a commercial artifact. The paired Quote file [[Donald Trump - digital trading cards]] handles the caption-as-utterance. ## Artifact properties | Property | Value | |---|---| | Posted | 2022-12-15 (Thursday) | | Tease | 2022-12-14 — "MAJOR ANNOUNCEMENT" | | Deleted | No | | Account | `@realDonaldTrump`, Truth Social | | Caption | "My official Donald Trump Digital Trading Card collection is here!..." | | Media type | Mixed — text post + linked NFT storefront / card art | | Card art | AI/digital illustration (Trump as superhero, astronaut, cowboy, etc.) | | Price | $99 per card | | Edition | 45 cards (nod to 45th president); sweepstakes structure | | Issuer | [[NFT INT LLC]] | ## Why it matters as a Social Post **1. The post is the storefront.** Most entries in this folder are utterances or images that *caused* events. This one is different: the post *is* a commercial transaction surface. The Truth Social post launched, marketed, and linked the purchase of a product. The account-as-cash-register is the artifact. **2. The tease/payload gap is engineered engagement.** The 24-hour gap between "MAJOR ANNOUNCEMENT" and "$99 cards" drove a disproportionate news and mockery cycle — including knives-out reactions from allies — which functioned as free distribution. The bait structure is a reusable property of Trump's posting, repeated across later drops. **3. Early node in the crypto pipeline.** As an artifact, the 2022 NFT drop is the precursor to the much larger 2024–2025 Trump crypto ventures. It belongs in the [[Cryptocurrency Ecosystem]] / [[Crypto-Political Machine]] lineage as the first time the brand monetized via on-chain collectibles. ## Related entries - [[Donald Trump - digital trading cards]] — paired receipts-style Quote - [[NFT INT LLC]] — the issuing entity - [[Cryptocurrency Ecosystem]] / [[Crypto-Political Machine]] — the larger pattern - [[Truth Social]] — the venue ## Followup TODOs - **Capture an image file** — a screenshot of the card art / storefront into `/imgs/` and embed. - **Capture archive_url** — Wayback snapshot of the live post. - **Cross-link later drops** — wire to a future Social Post for the Series 2 cards and the 2024–25 memecoin launches when those pages exist.