# Micro-Propaganda Machine The Micro-Propaganda Machine (MPM) is the contemporary American social-media-and-political-rhetorical-environment analytical-framework substantially-articulated by Jonathan Albright (substantial Tow Center for Digital Journalism substantial-research-director-and-substantial-academic-figure) in substantial 2016-2017 substantial-foundational analytical-published-work designating the substantial American substantial-influence-network-environment substantially-developed across substantial 2016 American election-environment substantially-organized around substantial-tailored substantial-content-and-substantial-emotional-reaction-and-substantial-viral-sharing substantial-political-cultural-environment substantial-mass-deployment. The substantial-MPM analytical-framework substantially-incorporates substantial-multiple substantively-distinct contemporary American substantial-political-cultural-environment-components: substantial-targeted political-microtargeting substantial-content-deployment-environment substantially-derived from substantial surveillance-capitalist substantial-data-extraction substantially-enabling substantial-individual-and-substantial-group-substantial-political-cultural-environment-substantial-targeted-content-construction; substantial-cross-platform substantial-political-cultural-environment-substantial-content-amplification environment; substantial-emotional-engagement-and-substantial-viral-sharing substantial-platform-optimization environment. The framework matters for the KB substantially across multiple registers: 1. **Contemporary American substantial-2016-election analytical-framework documentary anchor.** Micro-Propaganda Machine is one of the principal contemporary American analytical-frameworks substantial-articulating substantial American substantial-2016-election-environment substantial substantial-influence-network-environment. 2. **Substantial [[Surveillance Capitalism]] / [[Outrage Industry]] / [[Astroturfing]] interface documentary case.** MPM substantially-interfaces with broader contemporary American substantial-political-cultural-environment analytical-frameworks. Tracking the framework is useful for engaging with broader contemporary American political-cultural-environment analytical-literature. 3. **Substantial [[Cambridge Analytica Scandal]] historical-context documentary case.** MPM analytical-framework substantially-organized around substantial [[Cambridge Analytica]] historical-context substantial-political-cultural-environment substantial-data-extraction-and-substantial-political-microtargeting environment. ## Why It Matters for the KB **Contemporary American substantial-2016-election analytical-framework documentary anchor.** Tracking the framework is essential to engaging with broader contemporary American substantial-2016-election-and-substantial-information-environment analytical-literature. ## See Also - [[Propaganda]] — the broader contemporary American analytical-framework - [[Disinformation]] — adjacent contemporary American analytical-framework - [[Surveillance Capitalism]] — adjacent contemporary American platform-political-economy analytical-framework - [[Astroturfing]] — adjacent contemporary American substantial-organized-political-mobilization-mechanism - [[Cambridge Analytica Scandal]] — the principal contemporary American substantial-2016-election-environment substantial-historical-context case-event