# Waterfront Strategies A private media-buying firm appearing as a payee line on FEC Form 24 notices, and the **dominant buyer on the Democratic-aligned side** of the 2026 Senate map. It has no disclosure obligations of its own, and no reporting on it has been found. ## Committees it buys for | Committee | Notice (file) | Amount through Waterfront | Share of that notice | |---|---|---|---| | [[WinSenate]] | 2016120 | **$19,664,307.45** | **83%** of a $23,670,639.55 notice | | [[WinSenate]] | 2015058 | see [[WinSenate 21.2M Senate Map IE September 2026]] | **67%** | | [[Defend the Vote]] | 2016395 | **$7,047,241.09** | **99.9%** | | [[The Georgia Way]] | 2016118 | **$1,428,150.53** | the whole notice | | [[North Star]] | 2016117 | $443,262.45 | of a $1,345,262.45 notice | | [[AFP Action]] | 2016600 | named as a payee | not separately derived | Of [[WinSenate]]'s file 2016120, **$5,033,439.93** was aimed at [[Jon Husted]] in [[OH-Sen-2026-Special]] through this buyer (recorded on [[Defend American Jobs 12.1M Ohio Senate IE]]). The firm also took **$1,159,920.00** on a House Majority PAC notice, recorded on [[Defend the Vote]]. **No cross-committee total is published here.** Each row traces to the file number or vault page beside it, per Rule 7. ## Why it matters **Three of the committees above share one treasurer.** [[WinSenate]], [[The Georgia Way]] and [[North Star]] are all signed by **Rebecca Lambe**, and all three filed through this buyer on **2026-10-01**. That is the Democratic-side mirror of the structure the vault records around [[Del Ray Media LLC]] and [[Flexpoint Media]]: a set of separately-named committees, legally barred from coordinating, sharing both a back office and a media agency. The exception is informative: [[WinSenate]]'s 2026-10-01 notice ran **99.7% negative with no Waterfront placement at all**, going through [[C Plus K LLC]] and Trilogy Interactive LLC instead. A committee switching buyers for one tranche is the kind of detail only Form 24 payee lines expose. ## Open questions - Ownership and principals; whether it is affiliated with GMMB, as its client profile would suggest. - Whether the Lambe-treasured committees keep filing in lockstep. - Whether its appearance on [[AFP Action]]'s notice is a one-off or a genuine cross-partisan client. ## Related KB entities [[WinSenate]] · [[The Georgia Way]] · [[North Star]] · [[Defend the Vote]] · [[AFP Action]] · [[C Plus K LLC]] · [[Flexpoint Media]] · [[Del Ray Media LLC]] · [[Independent Expenditure]] · [[Companies Hub]]