# Fight Fight Fight LLC
Public-facing operator of the [[$TRUMP Memecoin Universe]]. Co-issuer of $TRUMP (with [[CIC Digital LLC]]), operator of GetTrumpMemes.com, and organizer of the holder-reward gala events that price presidential face time in tokens.
The name is a reference to [[Donald Trump]]'s "Fight! Fight! Fight!" reaction immediately after the July 13, 2024 assassination attempt at his Butler, PA rally — a branded moment repurposed into a corporate vehicle for extracting cryptocurrency revenue.
## Corporate Structure
- **Role:** Joint issuer of the $TRUMP Solana token; holds 80% of the 1B supply alongside [[CIC Digital LLC]] (per the issuer documentation).
- **Operator:** Runs GetTrumpMemes.com, the token's marketing and holder-verification site.
- **Leadership:** [[Bill Zanker]] — longtime Trump business partner, co-author of *Think Big and Kick Ass* (2008) — is the publicly identified operator.
- **Related entities:** Celebration Cards LLC (Wyoming) appears in the ownership chain; relationship to [[NFT INT LLC]] (the Trump Digital Trading Cards operator) is licensing-adjacent via the CIC Digital side.
## What It Does
1. **Token issuance & fee collection** — The entity (jointly with CIC Digital) receives automated trading fees routed from $TRUMP transactions. Chainalysis estimated $324M+ in fees collected by creator wallets through May 2025.
2. **Gala operations** — Organizes the memecoin-holder dinners: the May 22, 2025 Sterling, VA gala (top 220 holders) and the April 25, 2026 [[Mar-a-Lago]] gala (top 297 holders).
3. **Communications** — Runs the social channels and marketing copy for the token, including the legal-terms page that contains the arbitration and class-action-waiver clauses.
## The Treasury SPAC Plan
In October 2025, Bloomberg reported Zanker was spearheading the creation of a **digital asset treasury company** — a publicly traded vehicle that would hold $TRUMP (and likely other Trump-branded tokens) and could raise up to $1B from outside investors. This mirrors the [[Cantor Fitzgerald]] / [[Adam Back]] BSTR SPAC structure, but with Trump-branded tokens replacing Bitcoin as the underlying asset.
If consummated, this would:
- Create a public market for a holding company whose principal asset is a token issued by the President's family.
- Allow institutional investors (and foreign sovereigns) to gain exposure to $TRUMP via equity rather than direct token purchase.
- Add a new layer of legal complexity around securities vs. memecoin classification — since equity in a treasury company holding memecoins *is* a security regardless of what the token itself is.
## Senate Investigation
Fight Fight Fight LLC is the named recipient of the **May 6, 2025 letter** from Senator Richard Blumenthal (ranking member, [[Permanent Subcommittee on Investigations]]) opening a formal inquiry into the memecoin's operations, ownership structure, and the gala events. A follow-up letter in April 2026 demanded documents on the Mar-a-Lago conference, attendees, and any quid pro quo arrangements.
The entity's responses to both letters are not public.
## Why This Matters
Fight Fight Fight LLC is the first known corporate vehicle through which a sitting President — via a trusted operator — has directly priced and sold access to himself in cryptocurrency units. Previous pay-to-play arrangements (Trump hotel stays, Mar-a-Lago memberships) required fiat currency and physical presence. This structure turns access into a liquid, tradable, globally accessible asset with built-in insider mechanics.
## See Also
- [[$TRUMP Memecoin Universe]]
- [[CIC Digital LLC]]
- [[Bill Zanker]]
- [[Trump Crypto Ventures]]
- [[$TRUMP Launch]]
- [[$TRUMP Sterling Gala]]
- [[$TRUMP Mar-a-Lago Gala]]
- [[Senate Subcommittee Crypto Investigation]]